Best Practices Conference Agenda
Thursday August 7th, 2008 8am-5pm
Pace Downtown - William & Spruce Sts. DIRECTIONS
[Thanks to our joint event with MITEF we found that 3 years of Web 2.0 events have lead to a distillation of the key lessons learned with a healthy dose of case studies.]
How do you build or maintain your enterprise the right Web 2.0
The right way to monetize it, market, compete and innovate.
The best way to use Web 2.0 in Search, Video & Mobile?
It will answer your questions about eMail and Affiliate Marketing, Wikis,
Collaboration, Open Source, Workhives etc.
Web 2.0 has changed the Rules in Business. How?
• Video & Mobile - How to use them and make money.
• Marketing - The New Do's and Don'ts
• New Values in Search • How to Advertise
• How to Raise Capital • How to use Widgets & Mashups
Digital Marketers, Tech Co's, Investors and Educators.
WEB 2.0 BEST PRACTICES
iBreakfast 7:45 - 8:45
Keynote 8:45 am:
Jeff Pulver, Pulver.com
Keynote Panel 9:15am:
How to Define Best Practices.
David S. Rose, Rose Tech Ventures
Eric Litman, Medialets
Lokesh Seth, Connotate
Dan Ballister, TRAFFIQ
But how have companies really adjusted to this wave of new ideas? The results are in and they describe a new kind of relationship paradigm between corporations and their customers. Self-service, collaborative and personally-enhancing concepts have now taken center stage in the classic customer-vendor relationship. They can be misunderstood, overplayed, even mishandled. But they cannot be ignored……
This opening session keeps score on the big wins and some of the losses that define the center and the edges of the Web 2.0 Way.
Session 1 9:40 - 10:40
How Companies Put Social Networking to Work
Moderator: Andrew Finkle, AFPR
Dr. Augustine Fou, Digital Strategist, MRM Worldwide
Greg Verdino, Chief Strategy Officer, Crayon
Mike Walsh, CEO, Leverage Software
Social Networks have come a long way from their days of idle people probing. They have evolved from networking and prospecting tools to a way for companies to hire employees and build better relationships with their customers. But how are companies really using these tools. These case studies put it in perspective.
Session 2 10:50- 11:50
The New Mobile Paradigm
Jordan Greene, Mobile Marketing
Andrew Weinreich, MeetMoi.com
Sarig Reichert Flixwagon
Mobile is the next big media race. But how do companies navigate this
space if it is dominated by the cellular companies? The answer lies in
the big move to mobile internet, SMS and numerous "off-deck” solutions.
Advertising and specialized mobile services are making all the difference…..
Session 3 12:00 - 1:00
Beyond Search - Improving Customer Reach
Alan Brody, iBreakfast
Richie Hecker, Bootstrapper
Lokesh Seth, Connotate
Josh Wexler, The Rubicon Project
Companies have evolved new techniques to acquire customers: from better search techniques and targeting to data analysis etc.
WEB 2.0 BEST PRACTICES
Lunch 1:00 - 1:30
How Advertising Works
with Web 2.0
Ian Rosenwach, LinkShare
James Ontra pptShare
Jason Heller MediaPost/Laredo Group
Buying Advertising in the Web 2.0 World is different from the old world. Between Ad Networks, Ad Exchanges and the classic problem of buying into the Web 2.0 social network – how do you buy into a trusting relationship?
Session 5 2:45 - 3:45
Video & Entertainment: How to turn it into a Profit Center
Moderator: Dave Burstein, DSL Prime
Daniel Webster, VP, The FeedRoom
Alan Levy, Co-founder and CEO of BlogTalkRadio
Shoshana Zilberberg-Winter,
CMO, Motionbox
Jennie Bourne, Author
Steve Gordon, The Future of the Music Business
Broadband is ubiquitous and video is inevitable – but can it become a profit center instead of a drain on revenues? What about music and other entertainment assets? Their challenge in the digital world is an object lesson to all players. These case studies show how video can really add value to a site.
Session 6 4:00 - 5:00
Widgets Make Digits
Moderator: John Mack, Editor & Publisher
Pharma Marketing News
Chip Venters, President & Chief Strategy Officer, DigitalContainers, Inc.
Oren Michels, CEO, Mashery
Matt Jacobson, VP, Connotate
Renat Khasanshyn, CEO, Apatar, Inc.
If you can't be liked, be useful. Widgets are the way advertisers can stay close their prospects. The more useful they are, the more likely they are to be loved. How are advertisers deploying widgets and various kinds of mash-ups? What is the best way to develop, strategize and deploy them?
Onsite Registration: $295 (Members: $245) Web 2.0 iBreakfast Only: $60
New Member Package (Join iBreakfast & Web2NY):
Personal $350 - Corporate $545
CLICK HERE TO REGISTER
Or call (212) 624-9110 or (800)273-2832 or reg@web2ny.com
To Exhibit call Josh Fields (212) 624-9110
or email jfields@web2ny.com
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